In the fast-paced world of digital marketing, terminology is the key to understanding performance, building strategies, and making informed decisions. This webinar will demystify the most important terms, acronyms, and concepts used in digital marketing, empowering you to speak the language of online success. Whether you're a small business owner, marketing student, or professional upgrading your skills—this webinar is your go-to guide for mastering marketing lingo in 2025.
Digital Marketing – The use of internet-based channels to
promote products/services
Inbound vs Outbound Marketing – Pull vs push strategies
Conversion Funnel – Awareness to purchase cycle
Buyer Persona – A semi-fictional representation of your ideal customer
SERP (Search Engine Results Page)
Keywords (Short-tail & Long-tail)
Backlinks – Inbound links from other websites
Meta Tags – Meta title, meta description, meta keywords
Alt Text – Descriptive text for images used by search
engines
On-Page vs Off-Page SEO
DA/PA (Domain Authority / Page Authority)
PPC (Pay Per Click)
CPM (Cost Per Thousand Impressions)
CPC (Cost Per Click)
CTR (Click Through Rate)
Quality Score – Google's rating of your PPC ad
ROAS (Return on Ad Spend)
Impressions vs Clicks vs Conversions
Bounce Rate – % of visitors who leave
immediately
Average Session Duration
Pages per Session
Conversion Rate – % of users taking desired actions
A/B Testing – Comparing two variants
Funnels – Steps a user takes before conversion
Attribution Models – Last click, first click, linear, etc.
Open Rate
Click-Through Rate (Email)
Hard Bounce / Soft Bounce
Email Segmentation
Autoresponders / Drip
Campaigns
Unsubscribe Rate
Engagement Rate
Reach vs Impressions
UGC (User Generated Content)
Influencer Marketing
Hashtag Strategy
Organic vs Paid Reach
Content Calendar
Evergreen Content
Content Pillars & Clusters
CTA (Call To Action)
Storytelling in Marketing
Repurposing
Content
Cart Abandonment Rate
Upsell / Cross-sell
Lifetime Value (LTV)
Average Order Value (AOV)
Checkout Funnel Optimization
CRO (Conversion Rate Optimization)
CRM (Customer Relationship Management)
Marketing Automation Tools (HubSpot, Mailchimp, etc.)
Webhook / API Integrations
Pixels (Tracking Pixels like Facebook
Pixel)
Retargeting / Remarketing
AI-Powered Ads
Programmatic Advertising
Predictive Analytics
Voice Search Optimization (VSO)
Zero-Click Searches
Chatbots / Conversational Marketing
Digital marketing beginners
Content creators and bloggers
Freelancers and SEO specialists
Entrepreneurs and business owners
Students of marketing or mass communication
Web developers expanding into digital media
Understand 100+ core digital marketing terms
Read and analyze marketing reports with confidence
Build better campaigns with accurate metrics
Avoid common beginner mistakes due to misinterpreted terminology
Get ahead of your competition with updated 2025 terms
Duration: 60–90 minutes + 20 min live Q&A
Mode: Live or recorded access
Includes:
Downloadable digital marketing glossary PDF
Sample analytics report with definitions
Certificate of Completion
Access to bonus tools and reading materials
✅ 2025 Digital Marketing Glossary (PDF)
✅ Social Media Metrics Tracker Template (Excel)
✅ SEO Audit Checklist
✅ PPC Campaign Starter Guide
✅ Ad Metrics Cheat Sheet
In digital marketing, knowing the right terms helps you make the right decisions. It’s not just jargon—it’s the language that powers strategy, tracks performance, and leads to success. If you want to build stronger campaigns, collaborate better with teams, or just feel confident reading analytics—this webinar is your launchpad.